WHY DO WE USE COOKIES AND PROCESS BROWSING DATA?

What is a cookie?

A cookie is a file which is downloaded to a user's device when accessing certain websites.While often the purposes of cookies are merely technical, they can also allow a website, among other things, to store and retrieve information about the browsing habits of users or their device and, depending on the information they contain and the way in which they use their device, they can be used to recognise users.

There are cookies which are controlled and managed by the proprietor of the website (first-party cookies) and other which are controlled and managed by third parties, for example, because they provide a tool or feature integrated into the website.

Some cookies are deleted after the user has finished browsing the website (session cookies), while other may still be stored on their computer and accessed for a longer period (persistent cookies).

What kind of cookies do we use and why?

Here we use the following type of cookies:

1. Technical cookies or cookies that are essential for service provision.

We use technical, first-party or third-party cookies in order to provide the services requested by our users.These cookies are essential for browsing and using the different options and services on the website, for example, for controlling traffic and data communication, identifying the session, accessing restricted areas, remembering information that the user provides at each stage of the sign-up or purchasing process, using security features while browsing, storing content for broadcasting videos or sound, or sharing content via social media.

2. Personalisation cookies

In order to optimise the experience of using our website, we use personalisation cookies that allow us to configure the website and its services according to user preferences or to the general characteristics of their computer, for example, the browser and browser version, the operating system, etc.

These cookies are used, for example, to remember the parameters that were chosen by the user during their visits, to focus website content according to their language or location, or to maintain the validated status of registered users.

On this website, we set the approximate location of our users to show the option closest to their home, such as the airport.This location is deduced by analysing their IP address and the location of their Internet service provider; therefore, at no time does it allow us to know their exact location.

3. Analytical cookies

Analytical cookies are used to measure and analyse website activity and to create user browsing profiles.We use GOOGLE ANALYTICS cookies to compile anonymous statistics that help us understand how visitors use our website so that we can enhance and adjust it to their preferences.

GOOGLE ANALYTICS is a tool provided by the company Google, Inc., with registered address at 1600 Amphitheatre Parkway,Mountain View, CA 94043.You can find out more about how GOOGLE ANALYTICS operates and the cookies used by this service at the following links:

• https://support.google.com/analytics/answer/6004245
• http://www.google.com/intl/es/policies/privacy/

You can disable GOOGLE ANALYTICS cookies by installing the Google Analytics Opt-out Browser Add-on, available at the following link: https://tools.google.com/dlpage/gaoptout?hl=es

By way of illustration, the following are examples of data typically collected from users browsing our website that may be subject to analysis:

• The domain name of the Internet service provider (ISP) and/or the IP address providing access to the network.For example, a user of the provider XXX will only be identified by the xxx.es domain and/or the IP address.This way we can compile statistics on the countries and servers that most frequently visit our website.
• The time and date of access to our website.This enables us to discover the busiest visitor times and make the necessary adjustments to avoid saturation at peak times.
• The Internet address that contained the link used to reach our website.With this data, we can learn about the effectiveness of the different banners and links pointing to our server in order to promote those which deliver better results.
• The number of daily visitors to each part of the website.This tells us about the most successful parts and allows us to increase and enhance their content so that users can obtain a more satisfactory result.

4. Advertising cookies

We use advertising cookies to manage our advertising spaces.Said cookies allow us to manage these spaces based on technical criteria such as the edited content or the frequency at which ads are displayed.

We also use cookies that analyse users' browsing habits to develop specific profiles and display targeted advertising based on these profiles.To make our online advertising specific and relevant, we use online targeted advertising programs to promote our website and achieve greater returns on the adverts displayed.Partner companies involved in these programs can target advertising according to your tastes and interests based on information generated by your browsing habits on our website or on those of third-parties participating in the program.To this end, said partner companies may install cookies on your browser to identify you as part of the relevant audience.They can also detect that you have previously visited our website by using a tracking cookie that they have installed.

Our commercial messages, websites, mobile applications or other online assets may also contain tracking pixels or codes which once enabled may create, read or modify cookies in your browser cache.These pixels and cookies are used to create or modify unique identifiers and track the actions that the user or email recipient performs on our websites, for marketing and analysis purposes.

You can get more information about online behavioural advertising and how to manage your browser privacy to decline this type of tracking at www.youronlinechoices.eu

We use targeted advertising cookies managed by the following third parties (please note: as we do not control them, we cannot be responsible for the content and accuracy of the information and privacy policies regarding these cookies):

• GOOGLE ADWORDS - GOOGLE, INC., with registered office at 1600 Amphitheater Parkway.Mountain View, CA 94043.USA. More information about these cookies at: http://www.google.com/policies/technologies/ads/# link # and # link #https://support.google.com/adsense/answer/2839090?hl=en.You can disable DoubleClick cookies, by visiting the DoubleClick opt-out page (in English: http://www.doubleclick.com/privacy/dart_adserving.aspx).
• CUSTOM AUDIENCE FACEBOOK - FACEBOOK, INC., with registered office at 1601 Willow Road, Menlo Park, CA 94025 USA and FACEBOOK SPAIN, SL, with registered office at Calle Pinar, 5, MADRID 28006.More information about this program in www.facebook.com/ads/website_custom_audiences/.{More details about the cookies used by Facebook in https://www.facebook.com/help/cookies/?ref=sitefooter. More information about the deactivation of Facebook cookies at https://es-es.facebook.com/help/cookies/ or in as indicated at https://www.facebook.com/about/privacy/en.
• TRIPADVISOR LTD, with registered office at 7 Soho Square, West Central, London, W1D 3QB, United Kingdom.More information about these cookies at http://www.tripadvisor.com
• KAYAK.COM - KAYAK EUROPE GMBH , with registered office at Fraumünsterstrasse 16, 8001 Zürich, Switzerland.More information about these cookies at https://www.kayak.com.
• SKYSCANNER LTD, with registered office at Quartermile One, 15 Lauriston Place, Edinburgh EH3 9EN, Scotland.More information about these cookies at http://www.skyscanner.es.
• TRIVAGO GMBH, with registered office at Bennigsen-Platz 1, 40474 Düsseldorf, Germany.More information about these cookies at http://www.trivago.es.